You may have noticed something new here at ThinkChristian today: ads! Off on the right side of the page there is now an ad space where you'll soon be seeing, well, ads.

Why are we doing this? Has ThinkChristian finally bowed to the great Mammon machine? Definitely not—this is a step we're only taking after months of prayer and discussion. ThinkChristian is produced by Gospel Communications (which also runs BibleGateway.com and Gospel.com), and although we've avoided any form of advertising on those sites for 10+ years, we've come to the conclusion that it's no longer financially responsible to rely entirely on donors to keep our ministries and websites going. You can read our reasoning concerning advertising if you want the full scoop.

What does this mean for ThinkChristian? Well, not a whole lot, as far as content goes. We'll continue to post as we have in the past about culture and faith and all those related topics. But you now have the option of supporting our ministry by clicking on ads that interest you.

If you've got comments or feedback, by all means let us know using the comment section below or by sending us email. Removing the ads entirely isn't an option, but we'd like to make sure they don't interfere with your use of ThinkChristian. Thanks, as always, for your readership and participation!