So your child just got a learner’s permit. Do you just hand her the car keys and say, “Good luck?" Not likely. You will make sure she gets proper instruction and you’ll spend hours in the passenger’s seat, helping her navigate the streets and highways of your town. There will…  [more]

We’re in the businesses of branding. Branding is all about communication and clearly defining what makes a company, product or experience distinct and memorable from others. Companies who strive to serve customers faithfully ask in return for brand loyalty over their competitors. But can that ever cross over into something…  [more]

Facebook has become a bigger part of my life than I ever would have imagined before I signed up. It’s allowed me to learn a bit more about some people who I only know casually and to keep in contact with people far away. One thing that fascinates me is…  [more]

For Mac enthusiasts, the above question may be a non-issue. Disciples of Apple’s designs are agog each time a thinner and sleeker iProduct is unveiled. But for the rest of us, technology - no matter how shiny - has value that’s distinctive from the delights of the natural world. Technology…  [more]

In the back of most Home Depots, past the lawn mowers and light bulbs and refrigerators, you’ll find the wood flooring section. The wood here feels different than real wood though, it’s what’s known as engineered or manufactured wood. It has a veneer, a thin covering that hides the real…  [more]