Blogotional has some good thoughts on the tyranny of options--a subject which (as you've no doubt noticed) is rapidly becoming one of my pet topics this year. He's concerned that the overabundance of choice in relatively frivolous things like music or entertainment conditions us to approach more important things from the same hyper-consumerist perspective:

I wonder, in this consumer age of church offerings. Whether it be the options among congregations or the options within congregations, if people are not franctically searching for just the right experience, concerned always, simply because of the sheer plethora of options, if there isn't something just a little bit better just around the corner.

But in such a state, can those Christian experiences you have searched through become a part of your bones, instantly available when triggered? Or, are they so much noise just passed by in search of the unreachable perfection?

It's the church-shopping phenomenon, and I'll testify from experience that it's an extremely difficult attitude to escape. But the burden of change lies on us as individuals, because I don't see our society's "culture of infinite choices" going anywhere anytime soon.