May 12, 2015
With social-media campaigns like One Day Without Shoes, does the for-profit business of Toms shoes expand by excluding?
Craig, I found your article enlightening and thought provoking. Although I do wonder if you may have ended a bit off track? If we are to be the feet of Jesus we need to be focused on where our feet are going with these photos. After all, it's a small sacrifice for me to be a bit uncomfortable with my own aged, work weary feet being seen by so many when I weigh the good of helping even one child obtain a much needed pair of shoes. So while I am willing to sacrifice with a bit of discomfort, at the same time I am hoping that anyone seeing my photo will sacrifice that bit of discomfort for the greater good as well.
I would greatly encourage you to tweet your photo and say a prayer for the needy child who will receive a pair of shoes. If you do, I believe that Jesus, seeing your feet sacrificially doing his His work, will think they are beautiful. Aren't these the things that truly matter?
In Reply to Ann Zacek (comment #27139)
Almost I'm persuaded to snap my feet, Ann! Thanks for your kindly encouragement. And I love the feet-of-Jesus imagery. I guess, though, that we're looking at this from different angles. You're right that taking a picture of your feet is a small sacrifice. Very small, and probably not that meaningful: St. Paul, again: I'm no worse off for feet-tweeting, and no better off if I do. But I'm mostly concerned with the soft-exclusivism of the TOMS campaign: the products are expensive, focused on 20-somethings, tending towards the chic, the hipster, the middle-to-upper-middle class North American. This feet-tweet project is emblematic of that rather narrow focus. I'm not resentful for not being in their target audience. In fact, I congratulate TOMS on doing so much with the cool people. I can't help looking forward to social entrepreneurship that doesn't make coolness quite so much the condition for participation.
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