What The Church Should Learn from Google

Chris Salzman

A few weeks ago I ran across this article on Swerve called What the church should learn from google. Here's the meat of the post:
There are few user interfaces that are simpler to use than the Google search box. Who would have imagined that the massive scope of the entire Internet could be navigated through that simple box? In contrast, we (The Church) often seem to create extremely complex interfaces to the same basic, but yet important, content. Now, to be fair, many times that is not intentional. But…that’s actually the problem (lack of intention)!
Just to clarify, I’m not simply talking about our websites. We make it complex for people to find answers about God or be a part of a church in general. We put so many barriers in front of people and try to simultaneously convey way too much information and give people very little control over what information they receive and how/where they receive it.
I would never use Google if it required me to leave my house and travel to an unfamiliar building on Sunday only once a week…listen to 30 minutes of unrecognizable music, followed by a person talking for 30-40 minutes, and still possibly have to try to find a person who looked “official” just to find “results” for my search. That would be absurd! But, that is a substantially abbreviated version of what so many churches put people through who are searching.
My quick reaction is that he has a great point. After all, shouldn't we try to get the message to quickly and efficiently?

Yet, the more I think about this the more I think that there's something to the 'barriers' between us and religious information. If I was trying to get information on Islam I'd much rather authentically experience one of their gatherings and talk with some of their faithful.

I guess my counterpoint to the post is that facts and efficiency of communication only go so far when it comes to faith. There are a lot of questions that don't have quick answers (or answers at all). There are a lot of answers that don't make sense without experiencing life together in a Christian fellowship.


Topics: Online, Culture At Large, Science & Technology, Technology, Arts & Leisure, Theology & The Church, Evangelism