What Super Bowl commercials really reveal

Stephen P. Hale

February 6, 2012

Nice spin, Stephen! A few million males can now tell themselves they weren't ogling and lusting, they were praying for their community. I'm not really picking on you. On some level, you are probably right: the need for constant titillation is a reflection of the emptiness we experience in our relationships and the desire for intimacy, or at least pseudo-intimacy. The healthy among us will look and say "that's nice" and move on. The less healthy will dwell on the experience, attempt to repeat it, or go looking for more. The main thing is to check your own pulse.

February 6, 2012

This might be an age/gender issue. Young guys like babes. When I look at the ads that stood out to the professionals, it is not so clear that the Super Bowl was rocking on the testosterone, some of that may be the result of the evolution of the event itself into more of a national pastime rather than the property of young guys. Perhaps another element would be the continued role of the current economic depression -- in that light the Chrysler ad is clearly the stand out. Again. (Weiden + Kennedy are the same folks who delivered for Nike).

Titillation may be one function of advertising, but in a multi-channel world, going to the Super Bowl for your share of flesh, is sort of like going to the Sears catalog to see lingerie. Guys have better choices. That choice element, does play into the pornification factor, seen in the video capture, above.

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